And what better time to honour the creative output of Direct, the once-maligned corner of the industry that celebrates its measurability, its ROI, and its ability to sell?

• 然而现在不是赞扬直效创意成果的最好时刻吗？曾经落在我们的行业的灰色角落的直效行销，现在因为可测量的ROI和销售力大大被唱和。（这段大概有翻错）