Although the green agricultural products grow very fast in China, what its inadaptable pricing strategy to characteristic of the product and market makes its economic effect insufficient.

• 绿色农产品在我国得到了较快发展,但由于绿色农产品的定价策略与其产品特征和市场特征不相适应,使绿色农产品的经济效应没有充分释放出来。