Although companies have been considering the implications of brand as it relates to traditional marketing and communication channels for some time now, many companies are just beginning to address branding in terms of the customer experience.

• 尽管每个企业都已经考虑到品牌内涵，知道品牌会关系到传统的市场销售和未来的交流渠道，但许多企业才刚刚开始从用户体验的方面对待品牌问题。