After that, it is going to present the detailed marketing strategies and tactics based on 4P theory from four aspects, products, channel, price and promotion, in order to improve the sales performance of Caltex auto lube business in China.

• 在这基础上,根据加德士自身资源优势进行了重新定位,用营销组合4P理论结合加德士车用润滑油相关产品,从产品、渠道、价格和促销四方面提出了相应具体的营销方案,以帮助公司改进营销策略。