According to the application of CRM in hospitals nowadays, the arti cle analyses the signification of implementing CRM in hospitals on the basis of basic conception of CRM and its management connotation.

• 在分析CRM的基本概念和管理学内涵的基础上 ,根据我国医院当前CRM的应用现状 ,分析在我国医院实施CRM的意义。