According to a POPAI (Point-of- Purchase Advertising Institute) -Du Pont study of shopping behavior in the United States, almost 70 percent of all non-food purchases in supermarkets are generated by in-store decisions.

• 根据买点广告机构和杜邦公司对美国人购物行为所作的一项调查,在超市里所有非食品购买行为中，几乎有70%25源自顾客在超市内的临时决定。