Abstract: It is important for the commercial real estate to be differentia,which means not only from the perspective of market, but also based on reflecting specialization and thematicalization.

• 摘要：商业地产项目具有差异化至关重要。差异化包括初级的来自市场意义的差异化，以及深层次的体现专业化、主题化的差异化。