A TV campaign delivers 500 GRPs and reaches 74% of all people. What is the average frequency of exposure (OTS) to the advertising amongst people who were exposed to it ?

 
  • 在一个电视广告攻势里,如果可以得到500收视点,74%25的覆盖率,请问目标受众收看的平均频次有多少?
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